Richmans Dear Jonathan Letter
By DJ Edgerton (@wiltonbound) Whod have thought we would see the day? Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see...
View ArticleMaking the Case for Mobile in Healthcare
Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for...
View ArticleWhat Pharma Could Learn from Mad Men
by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
View ArticleWhere Are the Pharma Superbowl Ads?
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
View ArticleDigital & Pharmacies: What’s the Holdup?
We’ve often used our digital bully pulpit to chastise Pharma companies both big & small for their tardiness in adopting the latest digital tools and technologies. We’ve sounded the alarm more than...
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